Efficient Online Recruitment of Patients With Depressive Symptoms Using Social Media: Cross-Sectional Observational Study.

Carolin Haas^1,2, Lisa Klein³, Marlene Heckl⁴, Marija Kesić³, Ann-Katrin Rueß³, Jochen Gensichen¹, Karoline Lukaschek¹, Tobias Kruse³, ⁵

¹Institute of General Practice and Family Medicine, University Hospital, LMU Munich, Munich, Germany.

²"POKAL (Predictors and Outcomes in Primary Care Depression Care) Graduate Program" (DFG-GrK 2621), Munich, Germany.

³Trials24 GmbH, SubjectWell, Munich, Germany.

⁴Independent researcher (Psychiatry), Munich, Germany.

⁵See Acknowledgments, .

PubMed PMC DOI PDF

Abstract

BACKGROUND: Over 80% of trials worldwide fail to complete patient recruitment within the initially planned time frame. Over the past decade, the use of social media for recruitment in medical research has become increasingly popular. While Google and Facebook are well established, newer social media channels such as Instagram and TikTok garner less research attention as recruitment tools. Although…

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