
WHOOP
Remote Patient Monitoring & Wearables
WHOOP offers wearable fitness technology and a subscription platform that tracks physiological data to provide health and performance insights and personalized coaching.
About WHOOP
WHOOP provides 24/7 health insights with personalized coaching through a wearable device to help users improve sleep, training, and overall health.
Mission & Approach
Mission
“Our mission at WHOOP is to unlock human performance and Healthspan.”
AI Approach
Predictive analytics, personalized coaching algorithms, pattern recognition for sleep optimization, recovery prediction, and healthspan assessment
Founding Story
Founded by Will Ahmed, a collegiate athlete who wanted to understand how training impacted his body. After reading 500 medical papers, he discovered that monitoring metrics like heart rate and heart rate variability 24/7 could optimize training and overall wellness. This research led to the creation of WHOOP as the most advanced wearable on the market.
Products & Solutions
WHOOP Body Smart Apparel
deviceOff-wrist wearable integration allowing WHOOP to be worn with smart apparel
Customizable wearing option that allows users to wear WHOOP off-wrist integrated into smart apparel. Maintains 24/7 monitoring capabilities while providing flexibility in how the device is worn. Part of WHOOP's completely customizable approach to wearable health monitoring.
WHOOP Life (WHOOP MG)
deviceMedical-grade health insights with ECG, AFib detection, and blood pressure monitoring
Premium membership with WHOOP MG device featuring medical-grade capabilities. Includes all Peak features plus Daily Blood Pressure Insights (beta), Heart Screener with ECG readings, and On-demand AFib Detection. ECG feature provides snapshot of heart's electrical activity and detects potential signs of AFib. Results can be shared with healthcare providers.
WHOOP Advanced Labs
serviceAt-home biomarker testing with 65+ markers analyzed alongside 24/7 WHOOP data
Laboratory testing service that analyzes 65+ biomarkers with clinician-reviewed results and next steps. Shows connections between lab results and daily behaviors tracked by WHOOP. Data is encrypted and kept private. Only available in the United States (excluding Arizona, Hawaii, Wyoming, North Dakota, South Dakota). Requires active WHOOP membership, age 18+, and not pregnant.
WHOOP One
deviceProfessional-grade fitness insights with 14+ day battery and core health monitoring
Entry-level WHOOP membership featuring the WHOOP 5.0 device with 14+ day battery life. Provides sleep, strain, and recovery insights with personalized coaching. Includes VO2 Max tracking, heart rate zones, and Women's Hormonal Insights for cycle tracking and pregnancy support.
WHOOP Peak
FlagshipdeviceAdvanced health, fitness, & longevity insights with Healthspan and real-time stress monitoring
Mid-tier membership including all WHOOP One features plus Healthspan and Pace of Aging analysis, Health Monitor with health alerts, and Real-time Stress Monitor. Analyzes nine key metrics to calculate WHOOP Age and assess biological aging. Includes 1-month free trial with certified pre-owned WHOOP 5.0 device.
Customer Success Stories
Paris Saint-Germain
other
Official health and fitness wearable for professional football team
WHOOP Members (General)
other
Daily health monitoring and activity optimization
Scuderia Ferrari HP
other
Team partner for official health and fitness wearable in Formula 1 racing
Pricing
ProWHOOP Peak
freemium
1-month free trial available
- Everything on WHOOP One
- WHOOP 5.0 with 14+ day battery
- Healthspan and Pace of Aging
- Health Monitor with health alerts
Hiring Activity
View Open Roles →Product & Market
Product Stage
growthPrimary Market
consumersCompany Details
- Founded
- 2012
- Headquarters
- Boston, MA, USA
- Employees
- 750
- Stage
- growth
- Profile last updated
- June 22, 2026
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