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WHOOP

WHOOP

Remote Patient Monitoring & Wearables

WHOOP offers wearable fitness technology and a subscription platform that tracks physiological data to provide health and performance insights and personalized coaching.

About WHOOP

WHOOP provides 24/7 health insights with personalized coaching through a wearable device to help users improve sleep, training, and overall health.

Mission & Approach

Mission

Our mission at WHOOP is to unlock human performance and Healthspan.

AI Approach

Predictive analytics, personalized coaching algorithms, pattern recognition for sleep optimization, recovery prediction, and healthspan assessment

Founding Story

Founded by Will Ahmed, a collegiate athlete who wanted to understand how training impacted his body. After reading 500 medical papers, he discovered that monitoring metrics like heart rate and heart rate variability 24/7 could optimize training and overall wellness. This research led to the creation of WHOOP as the most advanced wearable on the market.

Products & Solutions

WHOOP Body Smart Apparel

device

Off-wrist wearable integration allowing WHOOP to be worn with smart apparel

Customizable wearing option that allows users to wear WHOOP off-wrist integrated into smart apparel. Maintains 24/7 monitoring capabilities while providing flexibility in how the device is worn. Part of WHOOP's completely customizable approach to wearable health monitoring.

Deploy: embeddedPricing: subscription

WHOOP Life (WHOOP MG)

device

Medical-grade health insights with ECG, AFib detection, and blood pressure monitoring

Premium membership with WHOOP MG device featuring medical-grade capabilities. Includes all Peak features plus Daily Blood Pressure Insights (beta), Heart Screener with ECG readings, and On-demand AFib Detection. ECG feature provides snapshot of heart's electrical activity and detects potential signs of AFib. Results can be shared with healthcare providers.

Deploy: embeddedPricing: subscription
View Demo →

WHOOP Advanced Labs

service

At-home biomarker testing with 65+ markers analyzed alongside 24/7 WHOOP data

Laboratory testing service that analyzes 65+ biomarkers with clinician-reviewed results and next steps. Shows connections between lab results and daily behaviors tracked by WHOOP. Data is encrypted and kept private. Only available in the United States (excluding Arizona, Hawaii, Wyoming, North Dakota, South Dakota). Requires active WHOOP membership, age 18+, and not pregnant.

Deploy: hybridPricing: subscription

WHOOP One

device

Professional-grade fitness insights with 14+ day battery and core health monitoring

Entry-level WHOOP membership featuring the WHOOP 5.0 device with 14+ day battery life. Provides sleep, strain, and recovery insights with personalized coaching. Includes VO2 Max tracking, heart rate zones, and Women's Hormonal Insights for cycle tracking and pregnancy support.

Deploy: embeddedPricing: subscription
View Demo →

WHOOP Peak

Flagshipdevice

Advanced health, fitness, & longevity insights with Healthspan and real-time stress monitoring

Mid-tier membership including all WHOOP One features plus Healthspan and Pace of Aging analysis, Health Monitor with health alerts, and Real-time Stress Monitor. Analyzes nine key metrics to calculate WHOOP Age and assess biological aging. Includes 1-month free trial with certified pre-owned WHOOP 5.0 device.

Deploy: embeddedPricing: freemium
View Demo →

Customer Success Stories

Paris Saint-Germain

other

Official health and fitness wearable for professional football team

Partnership as official health & fitness wearable
Read case study →

WHOOP Members (General)

other

Daily health monitoring and activity optimization

91 more minutes of weekly activity, 2.3 more hours of sleep per week, and over 10% higher HRV with daily WHOOP wear
Read case study →

Scuderia Ferrari HP

other

Team partner for official health and fitness wearable in Formula 1 racing

Partnership as official health & fitness wearable
Read case study →

Pricing

Pro

WHOOP Peak

freemium

1-month free trial available

  • Everything on WHOOP One
  • WHOOP 5.0 with 14+ day battery
  • Healthspan and Pace of Aging
  • Health Monitor with health alerts

Hiring Activity

View Open Roles →

Product & Market

Product Stage

growth

Primary Market

consumers

Company Details

Founded
2012
Headquarters
Boston, MA, USA
Employees
750
Stage
growth
Profile last updated
June 22, 2026

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