Company profile

Nayya

Healthcare Operations & Administration

Company profile

About Nayya

Nayya is a health and wealth AI adviser that transforms how employees experience and utilize their benefits. Founded in 2019, the company has built the first agentic AI benefits platform that doesn't just advise—it acts. Unlike traditional benefits tools that merely answer questions, Nayya's AI can take actions on employees' behalf with their consent, such as automatically enrolling them in wellness programs or auto-appealing denied claims. The platform is built on five years of proven AI expertise and processes over 20 million employee data points, connecting disparate sources to deliver comprehensive, actionable insights. Nayya serves nearly four million employees at some of the nation's largest companies and governments, working with five of the top 10 HR tech platforms. The company integrates seamlessly into existing workflows through Slack, Teams, iMessage, and major HRIS platforms, meeting employees where they work. In September 2025, Nayya acquired Northstar, a financial wellness company, to create the first unified platform for the entire spectrum of health and wealth experiences. The platform combines deep employee health, compensation, and actuarial data with robust financial planning capabilities, enabling employees to make informed decisions about retirement, insurance, savings, taxes, and more. Nayya partners with leading brokers, human capital management platforms, insurers, and employers to deliver measurable ROI through increased engagement, reduced HR workload, and improved employee satisfaction.

Company description Nayya official website

Primary marketHealthcare Operations & Administration
Commercial modelCommercial information available on request
Company presenceOfficial website
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01 · Operating footprint

Where the Company operates

Company-profile context for clinical focus, customers, deployment, integration, milestones, and partnerships.

Clinical focus

No clinical focus areas are currently listed.

Who it serves

  • Benefits providers
  • Employers
  • Government organizations
  • HR tech platforms
  • PEOs

Deployment & integration

Cloud Saas deployment with recorded integration context.

Recorded integration context: ADP, bswift, iMessage, Microsoft Teams, Paychex, Slack, Workday.

Geographic context

MarketsUnited States
Company sourceOfficial website

Company milestones

Platform expansion

September 2025: Acquired Northstar financial wellness company and unveiled first-of-its-kind agentic AI SuperAgent. July 2025: Formed Advisory Board of Governors with industry leaders from Modern Health, Morgan Stanley, herronpalmer, and JP Morgan. February 2025: Launched Nayya Claims automated claims filing system. Works with 5 of top 10 HR tech platforms serving nearly 4 million employees.

Partnerships

Recorded partners

  • ADP Ventures
  • Aflac
  • Aon
  • Brown & Brown
  • bswift
  • Chubb
  • Guardian Ventures
  • herronpalmer
  • isolved
  • JP Morgan
  • Mercer
  • MetLife Ventures
  • Modern Health
  • Morgan Stanley
  • Paychex
  • Prudential
  • Symetra
  • Telus
  • Unum Ventures
  • Workday Ventures

02 · Flagship portfolio

Products, workflows, and platform capabilities

Selected source-backed Company products and the available commercial context.

Nayya Claims

Automated claims filing system for supplemental health insurance

Software · Cloud SaaSCompany source

Nayya Intelligence

Comprehensive benefits intelligence engine powering personalized recommendations

Platform · Cloud SaaSCompany source

Nayya Platform

Agentic AI adviser optimizing health and wealth benefits for employees

Platform · Cloud SaaSCompany source

Nayya SuperAgent

First-of-its-kind agentic AI that takes actions on employees' behalf

Software · Cloud SaaSCompany source

03 · Research intelligence

Research Intelligence evidence

Publications, preprints, clinical validation, and regulatory records in Evidence Position order.

Evidence position

Publications, clinical validation, and regulatory records connected to this Company appear here.

04 · Company-reported outcomes

Outcomes and case studies

Company-reported outcomes and customer stories are distinct from linked Research Intelligence evidence.

46% reduction in benefits-related HR questions

Reduction in administrative burden on HR teams

$5-10K average amount reclaimed through automated claims filing

Financial recovery for employees through automated claims processing

$7,500 average reimbursements

Average reimbursements received by employees using Nayya Claims when enrolled in supplemental health policies

72% of employees take different benefits actions after using Nayya

Behavioral change and engagement with benefits

3M+ employees served nationwide

Scale of platform deployment

Aggregate Customer Base

Benefits decision support and automated claims filing

3M+ employees served nationwide, 46% reduction in benefits-related HR questions, $5-10K average amount reclaimed through automated claims filing, 72% of employees take different benefits actions after using Nayya, $7,500 average reimbursements through Nayya Claims

NerdWallet

Financial wellness and benefits guidance for employees

ServiceTitan

Financial wellness and benefits guidance for employees

Zoom

Financial wellness and benefits guidance for employees

05 · Leadership

Leadership team

Leadership profiles and professional links from the current Company record.

William Peng

CEO and Co-founder of Northstar (Acquired)

LinkedIn

06 · Company updates

Updates from Nayya

Recent articles published on Nayya's official website.

August 27, 2026The benefit your employees miss isn't the one you think.We read the claims and the coverage side by side across roughly 170,000 employees. What turned up: 17,142 unfiled benefit opportunities worth about $5.75 million, following the same pattern in every industry we looked at. It isn't a communication problem, which is why better enrollment materials won't fix it.

Read on Nayya

August 26, 2026Open Enrollment is weeks away. Here's everything that changed for the 2027 plan year — and what to lock down now.Every 2027 number is finally on the table, and a few of them landed harder than expected. Here's what changed, what it means for the plan year that starts January 1, and the order to work in if you have six to ten weeks left.

Read on Nayya

August 24, 2026Why Supplemental Health Benefits Go Unclaimed, and How Advisers Close the Filing GapSupplemental coverage only pays when the member files, and the member is the least likely person to know a trigger fired. Here's why that gap never shows up on a stewardship report, and the five questions that surface it before renewal.

Read on Nayya

June 18, 2026Cost Engine: How We Solved Healthcare's Biggest Blind SpotMedical debt is the leading cause of personal bankruptcy in the US — yet most of us still show up to care with no idea what we'll owe. Here's how we built the infrastructure to change that.

Read on Nayya

May 28, 2026You sent the benefits email. Did it work? A practical framework for measuring benefits communication effectiveness.If your benefits communication strategy stops at open rates, you're measuring effort — not impact. Here's a practical framework for tracking whether employees actually understand their benefits, and how to bring that story to leadership.

Read on Nayya

07 · HAIC coverage

Coverage and analysis

Health AI Central reporting that mentions this Company.

No HAIC coverage is currently linked to this Company.

08 · Official presence

Company sources and channels

Curated official destinations from the active Company record.

09 · Market pathway

Additional Companies in this Market

Other active Companies in the same market, selected alphabetically from the HAIC directory.

Market context

Healthcare Operations & Administration

Companies using AI to optimize hospital operations, automate administrative workflows, improve scheduling, manage healthcare resources, coordinate care delivery, or reduce operational inefficiencies. Includes prior authorization automation, credentialing, billing, care coordination, and AI tools that help health systems run more efficiently.

Explore the full market directory or compare this Company with additional active profiles.

View all Companies in this market

10 · Pro research

Coming soon

Expanded Company research is in development.

Health AI Central Pro · Coming Soon

Deeper Company research is coming soon.

Pro Research will introduce expanded technical context, linked evidence analysis, and comparative Company research.

ResearchEvidence analysis

Linked research, clinical, and regulatory source pathways.

CompanyTechnical context

Expanded product, deployment, integration, and partnership research.

MethodSource & review record

Record-level provenance and review context.

Coming Soon