Company profile

Buoy Health

Patient Engagement & Support

Company profile

About Buoy Health

Buoy Health is an AI-powered healthcare navigation platform founded to transform how people search for health information and access care online. The company provides a conversational AI symptom checker that asks personalized questions to help users understand what's happening with their health, determine severity, and find the right care option for their specific situation. Unlike traditional symptom checkers that provide vague or alarming results, Buoy's technology delivers clinical insights backed by medical research and reviewed by healthcare professionals including doctors, clinicians, nurses, and therapists. The platform serves over 2 million users per month and has evolved beyond symptom checking to include a comprehensive healthcare marketplace featuring more than three dozen care solutions spanning physical health, mental health, and specialized services. Buoy guides users through their entire healthcare journey—from initial symptom assessment through care selection and follow-up—with the goal of matching people to the most appropriate and cost-effective care options. The company's content is created to be clear and actionable rather than vague and alarmist, with all information backed by clinical research and vetted by medical experts. Buoy Health primarily serves consumers directly while also partnering with employers, health plans, and healthcare providers to improve care navigation and reduce unnecessary utilization. The platform integrates various care solutions including virtual primary and urgent care (HealthTap), musculoskeletal care (Icon Health, Airrosti), and emotional wellness support (Groops), creating a comprehensive digital front door for healthcare access.

Company description Buoy Health official website

Primary marketPatient Engagement & Support
Commercial modelCommercial information available on request
Company presenceLinkedIn X
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01 · Operating footprint

Where the Company operates

Company-profile context for clinical focus, customers, deployment, integration, milestones, and partnerships.

Clinical focus

  • Dermatological conditions including acne
  • Gastrointestinal issues
  • General symptoms
  • Headaches
  • Mental health
  • Musculoskeletal conditions
  • Pain conditions
  • Respiratory conditions including pneumonia and bronchitis
  • Rib injuries
  • STDs
  • Urinary issues
  • Vision problems

Who it serves

  • Consumers
  • Employers
  • Health Plans
  • Healthcare Providers

Deployment & integration

Cloud Saas deployment with recorded integration context.

Recorded integration context: Airrosti, Groops, HealthTap, Icon Health.

Geographic context

MarketsUnited States
Company sourceOfficial website

Company milestones

Platform expansion

Launched healthcare marketplace with 3+ dozen care solutions (June 2022); Added Eric Bohannon (Humana Regional Medicare President) to Board of Directors (May 2022); Received AWS Health Equity Initiative grant for LGBTQ+ accessibility and inclusion (June 2022); Three new C-Suite hires including CMO, CFO, and CPO (August 2021)

Partnerships

Recorded partners

  • Airrosti (MSK care provider)
  • AWS Health Equity Initiative (grant recipient)
  • Groops (emotional wellness support groups)
  • HealthTap (virtual primary and urgent care)
  • Icon Health (musculoskeletal support)

02 · Flagship portfolio

Products, workflows, and platform capabilities

Selected source-backed Company products and the available commercial context.

Buoy AI Symptom Checker

AI-powered conversational symptom assessment and care navigation

Platform · Cloud SaaSCompany source

Buoy Health Content Library

Clinician-reviewed health content and medical information

Platform · Cloud SaaSCompany source

Buoy Healthcare Marketplace

Digital health marketplace connecting users to personalized care solutions

Platform · Cloud SaaSCompany source

03 · Research intelligence

Research Intelligence evidence

Publications, preprints, clinical validation, and regulatory records in Evidence Position order.

Evidence position

Publications, clinical validation, and regulatory records connected to this Company appear here.

Research

Publications & preprints

No linked records are currently available.

Clinical validation

Clinical-trial records

No linked records are currently available.

Regulatory

Regulatory records

No linked records are currently available.

04 · Company-reported outcomes

Outcomes and case studies

Company-reported outcomes and customer stories are distinct from linked Research Intelligence evidence.

2M+ users per month

Platform usage and reach

HealthTap

Partnership to provide virtual primary and urgent care through Buoy's marketplace

Providing care to Buoy's more than 2M users per month

Groops

Partnership to bring guided emotional wellness support groups through Buoy's marketplace

Reaching Buoy's more than 2M users per month

Icon Health

Partnership to provide personalized musculoskeletal (MSK) support and resources

Serving users with muscle, bone & joint ailments among Buoy's 2M+ monthly users

Airrosti

Partnership to bring high-value musculoskeletal (MSK) care through Buoy's marketplace

Providing outcome-based MSK care to Buoy's 2M+ users per month

05 · Leadership

Leadership team

Leadership profiles and professional links from the current Company record.

Andrew Le

Andrew Le

Co-Founder & Chief Executive Officer

LinkedIn

Adam Lathram

Co-Founder & President

LinkedIn

Adrienne McFadden

Chief Medical Officer

LinkedIn

Brian Kendall

Chief Financial Officer

06 · Company updates

Updates from Buoy Health

Recent articles published on Buoy Health's official website.

07 · HAIC coverage

Coverage and analysis

Health AI Central reporting that mentions this Company.

No HAIC coverage is currently linked to this Company.

08 · Official presence

Company sources and channels

Curated official destinations from the active Company record.

09 · Market pathway

Additional Companies in this Market

Other active Companies in the same market, selected alphabetically from the HAIC directory.

Market context

Patient Engagement & Support

Companies using AI to engage patients, provide health education, facilitate peer support, offer AI health coaching, or help patients navigate their healthcare journey. Includes patient communities, AI health mentors, peer support networks, and platforms that empower patients to take an active role in managing their own health.

Explore the full market directory or compare this Company with additional active profiles.

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10 · Pro research

Coming soon

Expanded Company research is in development.

Health AI Central Pro · Coming Soon

Deeper Company research is coming soon.

Pro Research will introduce expanded technical context, linked evidence analysis, and comparative Company research.

ResearchEvidence analysis

Linked research, clinical, and regulatory source pathways.

CompanyTechnical context

Expanded product, deployment, integration, and partnership research.

MethodSource & review record

Record-level provenance and review context.

Coming Soon