Company profile

Second Nature

Metabolic Health & Nutrition

Company profile

About Second Nature

Second Nature is a digital health company that provides comprehensive weight management and metabolic health services combining medical treatment with behaviour change support. The company offers a whole-person approach that integrates GLP-1 medications (such as Wegovy and Mounjaro), personalised nutrition coaching from registered nutritionists, habit formation tools, and community support to help people achieve sustainable weight loss. Founded by scientists Chris and Mike who were frustrated with traditional calorie-counting and fad diets, Second Nature has developed a clinically proven programme that helps 9 out of 10 people lose weight and keep it off. The programme provides daily educational articles on nutrition science and psychology, hundreds of recipes catering to all dietary preferences, tracking tools, and ongoing support from registered nutritionists. Second Nature serves over 300,000 NHS patients and is used by more than half of all NHS Health and Care boards in the UK, making it the first app-based behaviour change service commissioned by the NHS. The company also partners with health insurers like Vitality Insurance and employers. Their services span self-guided weight management, Tier 2 and Tier 3 weight management programmes, medication-supported weight loss, type 2 diabetes prevention, and type 2 diabetes management. Clinical outcomes show members maintain an average 6.2kg weight loss at 12 months, with 40% of participants reducing HbA1c levels below the type 2 diabetes threshold. The company's research has been published in 13 peer-reviewed studies across leading medical journals including the British Medical Journal, Obesity, and Diabetic Medicine.

Company description Second Nature official website

Primary marketMetabolic Health & Nutrition
Commercial modelCommercial information available on request
Company presenceOfficial website
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01 · Operating footprint

Where the Company operates

Company-profile context for clinical focus, customers, deployment, integration, milestones, and partnerships.

Clinical focus

  • metabolic syndrome
  • obesity
  • overweight
  • prediabetes
  • type 2 diabetes

Who it serves

  • Employers
  • Government
  • Health Systems
  • Payers

Deployment & integration

Cloud Saas deployment with recorded integration context.

Geographic context

MarketsUnited Kingdom · United States
Company sourceOfficial website

Company milestones

Platform expansion

Supported over 300,000 NHS referrals. Commissioned by more than half of all NHS Health and Care boards. Featured on ITV's This Morning. Expanded to US market with medication-supported weight loss programme.

Partnerships

Recorded partners

  • NHS England
  • over half of all NHS Health and Care boards in UK
  • Vitality Insurance

02 · Flagship portfolio

Products, workflows, and platform capabilities

Selected source-backed Company products and the available commercial context.

Medication-Supported Weight Management

GLP-1 medication combined with lifestyle coaching for sustainable weight loss

Platform · Cloud SaaSCompany source

Self-Guided Weight Management

App-based behaviour change programme for building healthy habits at scale

Software · Cloud SaaSCompany source

Tier 2 Weight Management

Personalised lifestyle coaching from registered nutritionists and dietitians

Service · Cloud SaaSCompany source

Tier 3 Weight Management

Intensive multidisciplinary service for complex obesity cases

Service · Cloud SaaSCompany source

Type 2 Diabetes Prevention

Intensive lifestyle coaching to reduce type 2 diabetes risk

Service · Cloud SaaSCompany source

Type 2 Diabetes Support

Personalised service for managing type 2 diabetes through weight loss

Service · Cloud SaaSCompany source

03 · Research intelligence

Research Intelligence evidence

Publications, preprints, clinical validation, and regulatory records in Evidence Position order.

04 · Company-reported outcomes

Outcomes and case studies

Company-reported outcomes and customer stories are distinct from linked Research Intelligence evidence.

6.2kg average weight loss maintained at 12 months

NHS patients in published BMJ study

40% reduced HbA1c below type 2 diabetes threshold

Within first 3 months of programme

15lb (6.8kg) average weight loss

At 12 months across programme participants

9/10 people lose weight and keep it off

Clinical programme outcomes

Up to 20-25% body weight loss in 12 months

With most effective GLP-1 medication treatment (SURMOUNT-4 trial reference)

Ann W.

Personal weight loss journey after years of unsuccessful attempts

19 kg weight loss in 9 months

Anneka W.

Personal weight loss journey with medication-supported programme

38 kg weight loss in 9 months

NHS England

Digital diabetes prevention and weight management services delivered at scale across NHS Health and Care boards

6.2kg average weight loss and 2.2mmol/mol HbA1c reduction after 12 months; 40% reduce HbA1c below type 2 diabetes threshold; supported over 300,000 NHS referrals

Steven W.

Personal weight loss journey with medication-supported programme

32 kg weight loss in 12 months; clothing size reduced from 5XL to Large

Vitality Insurance

Weight management and health improvement benefit for insurance clients

Chosen as trusted partner to support tens of thousands of insurance clients with health goals

05 · Leadership

Leadership team

Leadership profiles and professional links from the current Company record.

06 · Company updates

Updates from Second Nature

Recent articles published on Second Nature's official website.

No Company updates are currently listed.

07 · HAIC coverage

Coverage and analysis

Health AI Central reporting that mentions this Company.

No HAIC coverage is currently linked to this Company.

08 · Official presence

Company sources and channels

Curated official destinations from the active Company record.

09 · Market pathway

Additional Companies in this Market

Other active Companies in the same market, selected alphabetically from the HAIC directory.

Market context

Metabolic Health & Nutrition

Companies using AI to optimize metabolic health, provide personalized nutrition recommendations, or analyze metabolic responses to food for generally healthy or non-diabetic populations. Emphasizes wellness, performance optimization, and preventive health rather than management of a diagnosed disease.

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10 · Pro research

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Expanded Company research is in development.

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Deeper Company research is coming soon.

Pro Research will introduce expanded technical context, linked evidence analysis, and comparative Company research.

ResearchEvidence analysis

Linked research, clinical, and regulatory source pathways.

CompanyTechnical context

Expanded product, deployment, integration, and partnership research.

MethodSource & review record

Record-level provenance and review context.

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