About Second Nature
Second Nature is a digital health company that provides comprehensive weight management and metabolic health services combining medical treatment with behaviour change support. The company offers a whole-person approach that integrates GLP-1 medications (such as Wegovy and Mounjaro), personalised nutrition coaching from registered nutritionists, habit formation tools, and community support to help people achieve sustainable weight loss. Founded by scientists Chris and Mike who were frustrated with traditional calorie-counting and fad diets, Second Nature has developed a clinically proven programme that helps 9 out of 10 people lose weight and keep it off. The programme provides daily educational articles on nutrition science and psychology, hundreds of recipes catering to all dietary preferences, tracking tools, and ongoing support from registered nutritionists. Second Nature serves over 300,000 NHS patients and is used by more than half of all NHS Health and Care boards in the UK, making it the first app-based behaviour change service commissioned by the NHS. The company also partners with health insurers like Vitality Insurance and employers. Their services span self-guided weight management, Tier 2 and Tier 3 weight management programmes, medication-supported weight loss, type 2 diabetes prevention, and type 2 diabetes management. Clinical outcomes show members maintain an average 6.2kg weight loss at 12 months, with 40% of participants reducing HbA1c levels below the type 2 diabetes threshold. The company's research has been published in 13 peer-reviewed studies across leading medical journals including the British Medical Journal, Obesity, and Diabetic Medicine.
Mission & Story
Mission
Second Nature exists to change minds about losing weight
Founding Story
Founded by scientists Chris and Mike who were frustrated with the status quo of the weight-loss industry: calorie counting, fad diets, and misleading nutrition advice. After researching the latest nutritional and behavioural-change science, they knew there was a better way to make losing weight feel easier by building healthier habits that become Second Nature.
Clinical Focus
Medical conditions and clinical areas addressed by Second Nature.
Who It Serves
Milestones & Awards
Recent Milestones
Supported over 300,000 NHS referrals. Commissioned by more than half of all NHS Health and Care boards. Featured on ITV's This Morning. Expanded to US market with medication-supported weight loss programme.
Awards & Recognition
First app-based behaviour change service commissioned by NHS England. Featured on ITV's This Morning.
Key Partnerships
Company Details
- Headquarters
- London, England, United Kingdom
Work here?
Claim this listing to update company information and connect with our audience.
Claim This ListingOfficial Sources
Similar Companies in this Market
View all 32 →
Cal AI
Cal AI is an AI-powered calorie tracking app that allows users to log meals by taking photos, scanning barcodes, or describing food. The app automatically calculates calories, protein, carbs, and fat using AI analysis and phone depth sensors.
Clova Health
1-10 employees
Clova Health provides AI-powered wellness coaching for metabolic health management, integrating continuous glucose monitoring (CGM) and wearable technology. The platform serves individuals and employers seeking weight loss, diabetes management, and GLP-1 therapy support through personalized coaching and real-time health insights.
Culina Health
Culina Health provides virtual one-on-one nutrition counseling with registered dietitians (RDs) for chronic disease management, weight loss, and specialized nutrition care. The telehealth platform matches patients with credentialed dietitians and accepts most major insurance plans.
Cycle Clarity
Cycle Clarity provides AI-powered ultrasound analysis for fertility clinics, standardizing follicular scans and predicting optimal egg retrieval timing. The platform reduces scan time to 2 minutes while improving accuracy and enabling remote monitoring.
DayTwo
DayTwo provides personalized nutrition recommendations based on microbiome analysis and AI-powered algorithms to help individuals manage blood sugar levels and metabolic health.
Fay
Fay is a nationwide telehealth platform connecting patients with board-certified registered dietitian nutritionists (RDNs) for personalized nutrition counseling. The service is covered by major insurance plans and focuses on weight management, chronic conditions, gut health, and improving relationships with food.
Flo Health
Flo is a comprehensive women's health app used by over 420 million people worldwide to track periods, ovulation, pregnancy, and perimenopause. The app provides AI-powered cycle predictions, symptom tracking, fertility insights, and expert-backed health content.
Foodsmart
Foodsmart provides a comprehensive telehealth nutrition platform that combines registered dietitian consultations, personalized meal planning, and food delivery services to help individuals manage chronic conditions and improve metabolic health outcomes.
Data Accuracy Notice: Company information on HealthAI Central is compiled from public sources and updated regularly. While we strive for accuracy, details such as funding figures, employee counts, and product offerings may change. We recommend verifying critical information directly with the company before making business decisions.