Measure Labs, Inc. (Dba Preemptiveai, Inc.)

Company profile

About Measure Labs, Inc. (Dba Preemptiveai, Inc.)

Preemptive (operating as PreemptiveAI, Inc., formerly Measure Labs, Inc.) is building a foundational layer beneath traditional primary care through continuous physiological monitoring and human-guided stewardship. The company transforms smartphones into optical sensors that capture blood-flow patterns, creating personalized health baselines that evolve over time. By aggregating thousands of passive measurements from phone cameras and compatible wearables, Preemptive's AI models learn to distinguish normal daily fluctuations from meaningful physiological drift. Each member is paired with a dedicated nurse guide who provides longitudinal clinical oversight, filtering algorithmic signals to separate daily noise from actual risk. This human-in-the-loop approach ensures interventions occur only when clinically warranted. Rather than replacing physicians, Preemptive strengthens the existing healthcare system by providing the early signal intelligence that allows primary care to transition from reactive appointments to proactive management. The platform monitors cardiovascular health, autonomic balance, metabolic state, and mental well-being, catching silent disease progression weeks or months before costly hospitalizations occur. Founded by digital health and AI researchers, Preemptive serves multiple stakeholders including individual members, families, clinicians, payers, digital health companies, and pharmaceutical organizations. The company partners with leading institutions including Duke Health, Stanford Health Care, and UW Medicine to shape the future of proactive care.

Company description · Measure Labs, Inc. (Dba Preemptiveai, Inc.) official website