Fay Nutrition Platform
Insurance-covered virtual nutrition counseling with board-certified dietitians
Platform · Cloud SaaSCompany source
Company profile
About Fay
Fay Nutrition is a telehealth platform that connects individuals with board-certified registered dietitian nutritionists (RDNs) across the United States. The company's mission is to make personalized nutrition counseling accessible and affordable by accepting major insurance plans, with most members paying $0 per session. Fay's network includes over 700 licensed dietitians who provide one-on-one virtual care for a wide range of health conditions and nutrition goals. The platform specializes in metabolic health, weight management, diabetes, eating disorders, gut health, autoimmune conditions, PCOS, cardiovascular health, and general nutrition. Dietitians work with patients to create customized care plans that may include meal planning, journaling, intuitive eating exercises, and coordination with other healthcare providers. Members have access to 24/7 chat support, video calls, and ongoing accountability between sessions. Fay's approach emphasizes sustainable lifestyle changes rather than restrictive dieting, helping patients improve both physical and mental health outcomes. The company reports that 85% of members reach or maintain their target weight, 93% improve their relationship with food, and 90% adopt behaviors that enhance overall health and wellbeing. With over 100,000 members and a 4.96 out of 5-star rating across thousands of reviews, Fay has established itself as a leading virtual nutrition care platform that bridges the gap between clinical nutrition expertise and insurance-covered telehealth accessibility.
Company description Fay official website
Primary marketMetabolic Health & Nutrition
Commercial modelCommercial information available on request
Company presenceOfficial website
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01 · Operating footprint
Where the Company operates
Company-profile context for clinical focus, customers, deployment, integration, milestones, and partnerships.
Clinical focus
- Autoimmune conditions
- Bariatric
- Cancer/Oncology
- Celiac
- Colitis
- Crohn's Disease
- Diabetes
- Eating Disorders & Disordered Eating
- Food Allergies & Sensitivities
- GERD
- Gut Health
- High Blood Pressure
- High Cholesterol
- IBD
- IBS
- Kidney Disease
- PCOS
- Pediatrics
- Perimenopause & Menopause
- POTS
- Pregnancy & Postpartum
- SIBO
- Sports Nutrition
- Thyroid Health
- Transplant
- Vegan & Vegetarian
- Weight Loss
Who it serves
- Employers
- Healthcare providers (referral partners)
- Individual consumers
Deployment & integration
Cloud Saas deployment with recorded integration context.
Geographic context
MarketsUnited States
Company sourceOfficial website
Company milestones
Platform expansion
Over 100,000 members served; 700+ registered dietitians in network; 34,000+ reviews collected
Partnerships
Recorded partners
No partners are currently listed.
02 · Flagship portfolio
Products, workflows, and platform capabilities
Selected source-backed Company products and the available commercial context.
03 · Research intelligence
Research Intelligence evidence
Publications, preprints, clinical validation, and regulatory records in Evidence Position order.
Evidence position
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Research
Publications & preprints
No linked records are currently available.
Clinical validation
Clinical-trial records
No linked records are currently available.
Regulatory
Regulatory records
No linked records are currently available.
04 · Company-reported outcomes
Outcomes and case studies
Company-reported outcomes and customer stories are distinct from linked Research Intelligence evidence.
85% reached or maintained target weight
Members working with dietitians
90% adopt behaviors that improve health and wellbeing
Overall member population
93% improve relationship with food
Members receiving nutrition counseling
85% see improved lab results
Physical health outcomes
95% avoid partial or full hospitalization
Clinical outcomes
94% make lifestyle changes that help avoid complications
Preventive health
79% safely reduce or avoid use of medication
Medication management
83% experienced increased body confidence
Mental health outcomes
96% feel empowered to make lifestyle decisions involving food
Patient empowerment
93% adopted intuitive eating techniques
Behavioral change
90% experience improved mental health
Mental health outcomes
4.96 out of 5 stars across 5,000+ ratings
Patient satisfaction
Amanda B.
PCOS management with affordable, accessible dietitian support
Affordable access to PCOS dietitian with flexible scheduling
Joseph D.
Pre-diabetes management through lifestyle and dietary changes
Successfully managing blood sugar through dietary modifications
Tanya L.
End binge eating cycles and control blood sugar through mindful eating
Successfully ended binge eating cycles while achieving blood sugar control
05 · Leadership
Leadership team
Leadership profiles and professional links from the current Company record.
No active leadership profiles are currently listed.
06 · Company updates
Updates from Fay
Recent articles published on Fay's official website.
07 · HAIC coverage
Coverage and analysis
Health AI Central reporting that mentions this Company.
No HAIC coverage is currently linked to this Company.
08 · Official presence
Company sources and channels
Curated official destinations from the active Company record.
09 · Market pathway
Additional Companies in this Market
Other active Companies in the same market, selected alphabetically from the HAIC directory.
Market context
Metabolic Health & Nutrition
Companies using AI to optimize metabolic health, provide personalized nutrition recommendations, or analyze metabolic responses to food for generally healthy or non-diabetic populations. Emphasizes wellness, performance optimization, and preventive health rather than management of a diagnosed disease.
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