Personalizing a Weight Loss Program Using Cognitive-Behavioral Phenotypes to Improve Engagement and Weight Loss in Adults With Overweight or Obesity: Quasi-Experimental Study.

Joanna Szypula¹, Andreas Jarvstad¹, Lucy Amelia Jones², Katy Tapper¹

¹School of Health and Psychological Science, City St George's, University of London, London, United Kingdom.

²Oviva, London, United Kingdom.

Abstract

BACKGROUND: Obesity affects more than one-quarter of adults in the United Kingdom and is a leading cause of preventable disease and health care costs. Digital behavior change programs can provide scalable weight management support, but maintaining engagement is challenging, and engagement is strongly associated with weight loss success. Tailoring interventions to cognitive-behavioral phenotypes, d…

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